Introduction

Basic idea:

In modern society, the development of technology has negatively affected on the human’s health, for instance, eye diseases. Specifically, since the increasing number of people has suffered the eye diseases, people from every aspects of life can reach an absolute consensus. Therefore I was always concerned that we would better pay more attention to protect our eyes. Take myopia for an example, the percentage of myopia is 22 percent in the world. According to Roger W Beuerman, Seang Mei Saw, Donald TH Tan & Tien Yin Wong (2010) hold the views that myopia is ‘the most common optical disorder in the world, and is on the rise in all parts of the world’. Consequently, what I suppose to do on my final project is make a stop motion movie as a kind of advertising named Public Service Announcement to show the important issues about protecting the eye. According to wiki(2010:1), the stop motion is “a physically manipulated object appear to move on its own.”

Who/ why am I looking at it?

To answer the question of who are my audiences, the answer would be anyone couldn’t live without electronic products, particularly the youth. Because according to the research of Dr. Klaus Schmid (2006), the myopia is in high incidence between the period of 7 and 16, I wish the children can protect their eyes since their have memories. Therefore, the most important roles of audiences are the children who are the age of 3-7 years old. Meanwhile, I also hope everyone can mention this issue. Everyone is expected to have a pair of great eye without any disease. Since the eyes are one of the most important human sensory organs for everyone, it has been always suggested that the half of the knowledge and memory in the brain are obtained through the eyes. Eyes can distinguish different colors and different lights, and then these visual images can be changed into nerve signals, after that they will be transmitted to the brain. Whatever we read, we saw, we glanced, we stared are rely on a pair of health eye. It is the window of our heart, brings us enjoy the beautiful view in our life. Concerned about the vision of the people are irreplaceable significant. Therefore, in my project, I am expecting to present a strong sense of comparison to the audiences, which willing to encourage the audiences pay more attention to protect their eyes.

On the one hand, eyes not only are used to see the world as a tool, but also can be seen as a window of the perspective health. To put it simply, many potential illnesses can be diagnosed through the eyes. For instance, when eyes were puffed up, it means that the thyroid has some problem.

In addition, the human's eyes could be seen as a camera that could be used convenient by people. We see every single object in the world with our eyes. The world in your mind is created through what you have seen, namely eyes create a world. Moreover, it is often says that the construction of the eye and camera are more or less the same, many argued it is the oldest and largest contribution ‘camera’ in the world. Eyes are supposed to record tremendous images, which contain special meanings and have stunning sights, and even create a lot of joy for our lives. In order to have a pair of bright and clear eyes, we need to look after it carefully.

References:

Klaus, S. (2006) The Myopia Manual [online] University of Illinois Eye & Ear Infirmary Physicians, USA. Available from:http://www.agingeye.net/&rurl=translate.google.com&anno=2&usg=ALkJrhj-fIyBZgVFF6iQcbOh8qYcspEWHg [accessed 2006]

Roger W Beuerman, Seang Mei Saw, Donald TH Tan & Tien Yin Wong. (2010) Myopia: Clinical Analysis to Animal Models. 1^st. eds., World Scientific Publishing Company